B2B · Product information2026
HAOLON
Helping overseas machinery buyers move from product information to clearer enquiries.
Hello, I’m Yu Zhang.
Business.
Digital.
Storytelling.
I work across packaging, hospitality and media — connecting customer needs, people and digital tools.
Explore my workA selection of projects, ideas and lessons along the way.Take a look below ↓
Selected work
Different settings. A hands-on approach.
Hospitality · OperationsOngoing
VIP Karaoke Norwich
Adapting a Norwich karaoke venue through customer observation, supplier coordination and a clearer booking journey.
Packaging · Business operations2025–present
Pocket Packet
Coordinating custom packaging from the customer brief through production and shipping.
Notes from the work
A closer look at the decisions behind a project.
Finding the story in the edit
A course film about a Norwich vintage shop taught me to connect interview preparation, visual choices and the story an audience can follow.
Read the essayIn a few words
Short notes, a minute at a time.
A clearer story through a smaller scope
A brief reflection on filming, editing and responding to feedback during Taxi Vintage Clothing.
Product information starts with the buyer’s question
A short note on connecting equipment specifications with a useful enquiry.
Turning friction into a clear requirement
How a short note written inside Koda became a practical starting point for interface changes.
Localisation starts with how people use a service
Three practical lessons from pricing, song search and room layout at VIP Karaoke Norwich.
A little background
Curiosity, with
a practical side.
My experience crosses business operations and creative work. I studied media at UEA and Warwick, and I keep learning by making, testing and asking questions.
More about me